Belem Medina

Upp Tag

Upp Tag

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Your new playground at Ikea


Point in Question : If Ikea’s brand were to create a brand extension for playgrounds, what would it look like?

Opportunity : Ikea already is a place that invites interaction between it’s diverse shoppers and/or visitors with their amenities and furniture. My partner and I felt empowered to create an outdoor landscape that would do the same outdoors, and more than anything be a happy place that users would want to bring home.

Why it works : The different parts are designed to be adaptable to the available square-footage per user.

My Role : UX Design, UX Research, Prototype, 3D Modeled Mushrooms, Swings, Lounging Chairs, Cage, and Steps, Created Render Materials (not all), Experiential Design Concept

Team : Ray Zhang XD ‘19

Project Timeline : 4 Weeks

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The What : The motivation behind each design exploration is meant to push the boundaries of traditional modules within a playground. Besides rethinking accessibility to be a much more inclusive use. Inclusivity also meant incorporating non-traditional pairings like older siblings with younger or different-abled family members. Thus making each interaction unique depending on the users and environment where the module was placed. More than anything we wanted each module to inspire and preserve the sense of wonder for all users.


The How : By bringing together the idea of adjustable scale modules with curiosity driven design, we hope that this brings wonder and delight back to the users of all ages.

Crave and embrace this world of wonder. Climb into the pod and swing back and forth or in circles. Climb the tubes on the outside or on the inside. Climb on top of a big mushroom or small mushroom, and jump your way down. Make the inner child happy and careless once again.


The Why : Making something so daring as a pod for a swing, or giant mushroom for a trampoline, this whole idea was intended to delight imagination and invite play. There is no age limit to imagination and the whimsical worlds we can create, even if our height changes, we can all stay curious at heart. Making a space where items had themes but not precise uniformity we hope to invite playful-safe chaos.